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K-pop stars who became luxury brand ambassadors in 2023

By Ramsha Nayab

Jan 19,2023

Suga of BTS

BTS may be taking a break, but its members are still very much in demand. Take, for example, Suga, who is the new face of Valentino.

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Jimin of BTS

Even before BTS was named as Louis Vuitton ambassadors, the boy band had already established a special connection with the house of Dior.

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Hyein of NewJeans

Having debuted only last July, rookie girl group NewJeans may seem like an unlikely contender to represent one of the world’s biggest luxury brands. Hyein, who was recently tapped as an ambassador for Louis Vuitton.

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Danielle of NewJeans

fellow NewJeans member Danielle was also revealed to be the global ambassador for Burberry in early January.

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Krystal Jung

This year, Jung officially became the first Korean ambassador for Pomellato, starring in a campaign for the Milanese jewelry brand.

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Yujin of IVE

Ive member Yujin now joins that list, having made her Fendi campaign debut by modeling the brand’s spring/summer 2023 collection and Peekaboo ISeeU bags.

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